Personify XP is the world’s first anonymous real-time analytics and personalization platform. By automating the types of content and products that consumers see, retailers can react in real-time to changes in an anonymous consumer’s digital journey as they move through a brand’s channels.
This drives on average a 10 increase in revenue for the brands the company works with. Personify XP partners with global brands like boohoo, Farfetch, 7 For All Mankind, Pentland Brands, Hawes & Curtis, and Lovehoney to drive individualised experiences completely anonymously.
Up to 95 of digital shoppers are anonymous, driven in part by cookie legislation such as GDPR and CCPA, as well as changes occurring within browsers like Safari and Google Chrome, which are all phasing out 3rd party cookies in 2022. Personify XP is able to personalize, in real time, onsite shopping behaviour by identifying the purpose of the shopper’s visit completely anonymously.