> POC - Solution de Collaboration startups
POC - Solution de Collaboration startupsterminé
CONTEXT |breakline| |breakline| Pierre FABRE opened a concept store in the heart of the rosy-red brick city of Toulouse, dedicated to the brands Eau Thermale Avène, Klorane, Ducray, A-Derma, René Furterer, Galénic, Elancyl, Pierre Fabre Oral Care. This space, dedicated to living better and focusing on skin and hair care, was designed with customers in mind and will evolve over time.It is a place of sharing experiences and sensory that introduces the main innovations and products of the group's brands. It is also a place for experimentation in order to help customers to better understand their skin and hair type to find with them the most suitable product for their needs. The challenge today is to capture and analyse internal emotions of consumers during different experiences.|breakline| |breakline| WE ARE SEARCHING FOR...|breakline| |breakline| A helmet equipped with sensors that can capture and analyze instantly neurological signals or any change in their emotional state to detect the customer's emotions in real time. This will allow us to adapt to the consumer's cognitive state by capturing data on brain activity and emotional peaks. This device will be used during innovative experiences and in particular to help the customer find the galenic or texture that will suit him best.This type of experience will be offered to customers in our concept store, a place of better living dedicated to skin and hair care.|breakline| |breakline| NEXT STEPS |breakline| |breakline| The shortlisted startups will meet the teams to discuss potential partnerships.
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