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Pierre Fabre

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Paris, France

Pierre Fabre est le 2ème laboratoire dermo-cosmétique mondial et le 2ème groupe pharmaceutique privé français. Implanté depuis toujours en région Occitanie, Pierre Fabre détient des filiales dans 43 pays et distribue ses produits dans plus de 130 pays.
Présent sur un continuum d’activités allant des médicaments éthiques aux soins dermo-cosmétiques en passant par la santé grand public, Pierre Fabre compte 13 500 collaborateurs dans le monde.

Santé

Beauté

Health

Beauty

médicaments

Pharmaceuticals


> Emotion Detecting Helmet

 

Emotion Detecting Helmetterminé Public

HealthTech - BeautyTech


Description

CONTEXT

Pierre FABRE opened a concept store in the heart of the rosy-red brick city of Toulouse, dedicated to the brands Eau Thermale Avène, Klorane, Ducray, A-Derma, René Furterer, Galénic, Elancyl, Pierre Fabre Oral Care. This space, dedicated to living better and focusing on skin and hair care, was designed with customers in mind and will evolve over time.It is a place of sharing experiences and sensory that introduces the main innovations and products of the group's brands. It is also a place for experimentation in order to help customers to better understand their skin and hair type to find with them the most suitable product for their needs. The challenge today is to capture and analyse internal emotions of consumers during different experiences.

WE ARE SEARCHING FOR...

A helmet equipped with sensors that can capture and analyze instantly neurological signals or any change in their emotional state to detect the customer's emotions in real time. This will allow us to adapt to the consumer's cognitive state by capturing data on brain activity and emotional peaks. This device will be used during innovative experiences and in particular to help the customer find the galenic or texture that will suit him best.This type of experience will be offered to customers in our concept store, a place of better living dedicated to skin and hair care.

NEXT STEPS

The shortlisted startups will meet the teams to discuss potential partnerships.

 

Débute le
22/03/21

Expire le
03/05/21


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